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Sample Sponsorship Proposal

How This Sponsorship Will Benefit You and Your Business

A racecar sponsorship is more than just a rolling billboard. Sure, you will have your company’s name on the car but there are many other valuable benefits.

  • You get a driver who can help network and promote your business.
  • Provide exposure for your business.
  • Possible tax write-offs.
  • Can be utilized to improve employee morale – it will definitely be fun for you and your employees to become involved in.

You are welcome to get as involved with the racing team as you would like.
(Nice picture of the racecar)
I would be more than happy to discuss any ideas you may have.
Your Name
Your Phone Number
Your e-mail Address

Common Myths About Motorsports Sponsorships:

Myth 1 - Providing sponsorship is simply too expensive. Not true! You determine how you would like to provide assistance to the race team – there are many different forms of sponsorship and it does not have to include financial support.

Myth 2 - All that you receive in return for sponsoring the team is your company’s name on the car. As briefly stated on the front page, there are many other benefits you will receive

How can motorsports sponsorship benefit your business?

Motorsports sponsorship can increase name awareness through visibility in the community, improve revenue, and employee morale. Of course, an added benefit is the potential tax break / advertising write-off you may be able to obtain for your business.

Have you ever passed a trailer carrying a racecar on the road? Let me ask you, did it catch your eye? The attention received while transporting the racecar to races is tremendous. Maybe we could park the car in front of your store? It will definitely draw attention. You’ll find customers coming in and asking about the racecar.

Use the opportunity as a public relations vehicle by displaying the racing team picture on the wall of the office or store.

Racing sponsorship improves the loyalty of a company’s employees. Think of simple things such as a polo shirt with the race team name and your company’s logo on it. Racing events can be a very fun family outing - employees and their children would really appreciate a day at the track. Another incentive that can be used to build a company’s morale is to allow an employee(s) to work on the car preparation. Obviously this will apply more if you are an automotive shop or related business.

Even if you personally have no interest in racing, you can still take advantage of the promotional advantage it can provide your business. Racing events can be a great environment for the prospective client or existing customer who happens to be a race fan. Again, use the opportunity to be creative and differentiate your company from other companies in your market. There is no doubt that more exposure in the community will translate into a sale down the road.

A racing sponsorship is more than just a rolling billboard…

You also get a driver who can help you network and promote your business. A driver’s performance can be evaluated in several different areas. Is the driver a person you want representing and selling your company? What is the driver willing to do for you? Would you feel comfortable going to an event with your employees and prospective customers? How would the driver treat you?

I realize the importance of supporting my sponsors through many different methods and am always willing to discuss various ways that we can make this relationship even more beneficial to you.

What types of sponsorship opportunities are there?

There are many different ways you can provide sponsorship. Sometimes it just takes a little creativity. Of course there is always monetary support. You could also become a product sponsor by providing items needed for the racing season. Often times sponsors will provide racers with unique types of sponsorship that have no direct correlation to racing itself, but allow funds that would normally be spent on other products or services to be used for the race team. I would be more than happy to discuss any ideas you may have.

Additional Benefits Sponsors Will Receive

Your company’s name will be placed on the racecar and may also include contact information such as your e-mail address, phone number, location, etc. You can also use this space for special promotional advertisements or as a reward to your suppliers or customers. The size of the sign will coincide with the value of support given. It is also possible to obtain in-car racing video with your company’s name displayed on the car’s dash. I would be more than happy to provide you with these videos for you to use for promotional purposes or simply for you to watch for fun. You will also receive SCCA race tickets and pit passes so you or others can attend races. Anyone interested in becoming more involved in racing is also welcome to become a part of the “race crew” for any of the events.

Basic signage to appear on the racecar will be provided at no charge. This includes all letters and numbers for your signs. If you are interested in incorporating pictures, logos or other advertising signage, it will be necessary to discuss how this will be provided.

What is SCCA road racing?

Road racing is conducted on paved roadways / tracks that utilize both left and right turns that form a track. Some professional examples of road racing leagues are the Indy Racing League, CART and Formula One. One of the clubs I race with is called the Sports Car Club of America (SCCA). The SCCA is a 55,000 member non-profit organization featuring the most active membership participation organization in motorsports today. There are several regions that make-up the SCCA. The New England Region (NER) has been the fastest growing region in the SCCA for the past six years and consists of over 3,100 members. The foundation of the SCCA remains its Club Racing program. The club racing program is very successful in grooming top-notch, world-class drivers and race officials.

The track that I race at most often is Lime Rock Park located in Lakeville CT.

The Racecar

The car is a 1987 Honda Prelude si and races within SCCA’s Improved Touring B class. Many fans, for obvious reasons, can easily associate with the vehicles in the Improved Touring class. It is this type of association of car styles that makes NASCAR so successful. While it is often difficult to picture yourself driving a Formula One car, it is easy to dream of racing a “regular” streetcar. To learn more about the SCCA, visit their web site at To learn more about the New England Region of the SCCA, visit

Please feel free to contact me to further discuss potential sponsorship opportunities and to learn more about its many benefits to you.

I would welcome the opportunity to meet with you in person to further discuss the benefits this relationship will provide you. Thank you for your consideration!

Your Name
Your Phone Number
Your e-mail Address