It’s a known fact that breaking existing brand preference represents a significant challenge. By advertising on GoAheadTakeTheWheel.com, your company will gain a unique opportunity to reach a significant number of new racers who have no brand preferences yet.

People come to this site to learn about various forms of motorsports including autocross, high performance driving events, time trials, and wheel-to-wheel club racing. In addition to learning how to become involved in these forms of motorsports, they also actively seek out companies where racing and other automotive related products can be purchased from. It is not a matter of whether or not visitors of this site are going to be purchasing automotive related products, it’s a matter of which companies they will purchase from. Use this opportunity to establish yourself as their company of choice from the beginning.

There is no other resource that compares to GoAheadTakeTheWheel.com. This website provides the guidance and knowledge people have so desperately wanted. In addition to providing a wealth of information, we developed a much needed mentor program which is heavily supported and utilized by clubs throughout the country.

The response to this resource has been nothing short of phenomenal. It has received accolades from numerous sources such as Road & Track, MotorTrend, Grassroots Motorsports, SportsCar magazine, ESPN, as well as highly regarded testimonials including Michael Andretti. Beyond this, the Sports Car Club of America (SCCA) has adopted this resource as their guide into racing and actively promote it. We are also extremely fortunate to have engaged readers who actively promote this resource.

The highly targeted audience of this website are people who are new to motorsports, looking to try another form of racing, and/or expand upon their racing knowledge. The majority of viewers are male, living in the United States, between the ages of 25 – 49 years old, have a keen interest in cars, and own their own home.

ContactUs@GoAheadTakeTheWheel.com
860.666.5508